PACKAGING

BRIEF:

Package design for ficticious Kenyan coffee company Java Love, for their new iced coffee range. They want to look like they belong on the shelf with competitors, but they don't want to lose the Kenyan spirit of their brand.
 

RESPONSE:

I chose to use a recyclable can in keeping with the brand's ethos of sustainability and also to aid the brand to be seen as an energy drink alternative. I used a unifying pattern that evokes Kenyan textiles and tribal decorations, whilst also giving a sense of energy and movement to the design. Clean lines emphasize Java Love's focus on quality and craftsmanship.

The Java Love logo is also designed by me.

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